& Stories

TomorrowLab creates different future scenarios. We unfold dynamic strategies and alternative business models. This will give you a sustainable advantage compared to competitors.

Get to know our work better by reading about our insights & stories.

Sebastian Duyvendak
Sebastian Duyvendak Innovation designer
Carol De Muynck
Carol De Muynck Innovation designer
Jeroen Baeten
Jeroen Baeten Innovation designer
Yin Oei
Yin Oei Chief Commercial Officer
Griet Cappelle
Griet Cappelle Innovation designer
Dorien Piessens
Dorien Piessens Innovation designer
Philippe De Croock
Philippe De Croock Practice Lead Innovative & Digital Solutions
Mark Bollen
Mark Bollen Innovation Designer
Marijke Verhavert
Marijke Verhavert Practice Lead Digitalisation
Koen Philippaerts
Koen Philippaerts Innovation designer
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3 innovation challenges and how to tackle them

Keeping the innovation engine running at all times is key for your business survival in the long run. That might be challenging nowadays, since we’ve all been focused on keeping our business up and running in the short term. We’ve asked companies about their main challenges and we’ll give you an overview about how to tackle them.

Strategy foresight

Foresight & strategy

This Foresight & Strategy Formulation programme provides you the tools and right mindset to build a shared and future-proof strategy or vision by exploring what the future might bring. Across different phases, you will explore and identify future directions, emerging technologies, new societal demands and challenges.


Innovation excellence program

Embed innovation in your company! Through a tailor-made program you will be able to anchor innovation in your strategy, way of working, organisational structure, culture and ecosystem.

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Strategy stress testing

This Strategy Stress Testing program is an assessment of how your current strategy and business model perform under realistic but severe or unexpected market changes. Across different phases and through challenging questions, your business will be examined, the most critical future challenges will be identified, and pathways to address these challenges will be determined.


5 steps to help you embrace uncertainty

How do you decide on the right direction for 2021 if everything can be different tomorrow? Does it make sense to plan when everything is uncertain? Not knowing what tomorrow will bring creates unrest and can even paralyze some organizations. Navigating and setting a course for your organization is more challenging than ever before.

Innovation roles

Your employees at the driver's seat for innovation

In order to innovate successfully within your company, it is crucial that employees are assigned an involved role. In a previous blog, we underlined the importance of an organisational network analysis (ONA). An analysis in which we identify different key network roles. But what exactly do those roles look like? And why are they important for the success rate of your business innovation?


How the world of sports can conquer Corona

As unbelievable as it sounds, the Corona crisis that has been holding court for over half a year now hasn’t been exclusively negative. Sure, the amount of uncertainty it has created for citizens, business leaders, parents, and employees, is incredibly high. And, of course, the sports industry is no exception.

Agile strategy

Ondernemen in tijden van COVID-19

Bedrijven zitten vaak vast in een operationele context, waarbij de bedrijfsstrategie niet meer is dan een extrapolatie van het verleden. Dit werkt niet meer. Om vandaag de dag succesvol te zijn, moet je de vinger aan de pols houden.

Herman Van Rompuy online round table

Speech Herman Van Rompuy

Last week we organized an online round table with Herman Van Rompuy, President emeritus European Council and President of the Advisory Board of TomorrowLab. You can read his speech over here.


Getting back on track after COVID-19

Today, many companies and organisations are facing a new economic recession and feel the need to adapt or reinvent their business in order to survive. That's why we developed a special fast track to get organisations back on track after COVID-19.


Masterclass scenarioplanning

Onze CEO, Joachim De Vos, is gastprofessor aan de UGent. In deze online masterclass wordt er dieper ingegaan op scenarioplanning en meer specifiek wat scenarioplanning betekent in de huidige COVID-19 crisis.


Innovation in times of change

Change is happening right now and it forces us to innovate. There is no instant recipe for innovation, but there are many things you can do right now to get your innovation projects off the ground. In our e-book, we combine the insights of our innovation designers on different topics.

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Sport in uw kot!

Niemand kon zich in januari inbeelden dat enkele weken later de voetbalcompetitie zou worden stopgezet, het klassieke wielervoorjaar weg zou vallen, dat EK’s, WK’s en Olympische Spelen zouden worden uitgesteld… Plots blijkt sport langs de ene kant heel relatief, maar langs de andere kant ook broodnodig voor ons fysiek en mentaal welbevinden. Wat betekent de huidige coronacrisis voor de sportwereld? Onze innovation designer Griet, gespecialiseerd in sportinnovatie, geeft haar visie.

Waarom contact tracing call centers wel innovatief (kunnen) zijn

Je leest het overal. De presentatie van de Veiligheidsraad kon op zijn minst beter, toch qua vorm. Maar het meest wordt er gelachen met de keuze van contact tracing via call-center met 1.000 operatoren. Volgens vele commentaren is dit terug naar de 19de eeuw met bakeliet telefoons, kleitabeletten en faxtoestellen. Niks is minder waar.

Joachim de vos tomorrowlab

Wat kan je bedrijf leren uit de overheidsaanpak?

Een duim voor de overheid en haar expertteam. In een mum van tijd organiseerden zij zich bijzonder efficiënt en namen ze doortastende maatregelen. Via een ongeziene stroom van onderbouwde informatie en aanbevelingen houden ze ons op de hoogte, én in het gareel. Dit is wat jij hieruit kan meenemen.


Innovation during crisis

In the coming weeks and months, our businesses will be challenged to show their resilience as an organisation. Now more than ever, we can do things that will have an impact on our future. 3 burning questions we hear a lot nowadays.

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How can we help you?

In order to help your organisation to get a grip on innovation and achieve short-term tangible results, we develop your future strategy. This is how we do it!

Business services

Speed vs strategy

Understandably, business leaders have become obsessed with moving fast in a world that changes at increasing speed. But when you go fast without knowing where you are going, you could end up getting lost.